IMPA is a two-time winner of the Jatobá Communication Award.

Carla Russo e Raphael Gomide na cerimônia de premiação, em SP. Foto: divulgação

The Institute of Pure and Applied Mathematics (IMPA ) won , for the second consecutive year, the Jatobá Award – Excellence and Innovation in PR, a national corporate computing competition. With the case study “Mathematics in the media: the International Congress in Rio” , it won the main trophy: Press Relations/Media Relations.

In two years of participation in Jatobá, the institute has already received three awards, both for IMPA and Corcovado Comunicação Estratégica, which has been responsible for the institute's communication since August 2016 .

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The national Corporate Communication competition, in its 2018 edition, brought together 35 boutique agencies – medium and small-sized . Out of a total of 11 categories, Corcovado reached the final in four, with cases about the International Congress of Mathematicians (ICM) , held in August at Riocentro (Press Office/Media Relations, Integrated Communication, Corporate Media) and about the “ IMPA/SBM Journalism Award ” (Event). The awards ceremony took place on November 8th in São Paulo.

Among the main highlights of the winning case are the production of content published on the ICM 2018 website and social media ( Facebook , Twitter , and Instagram ), the media coverage achieved , and the management of two crises, both unexpected: the fire at Riocentro, two days before the ICM , and the theft of the Fields Medal , the most important global award in the field, during the opening ceremony .

Despite being a specialized event, held for the first time in a country in the Southern Hemisphere, ICM 2018 was the subject of a large number of spontaneous media reports, more than 200, published in the press worldwide . The quality of the content ensured a wide audience, reaching three million people on social media.

To promote the ICM , a grand event with 3,018 delegates from 114 countries and a total of 10,506 people in attendance, Corcovado produced 211 articles, in English and Portuguese, covering various topics related to pure and applied mathematics during the nine days of the event .

The team from IMPA and Corcovado – Raphael Gomide, Sergio Torres, Carla Russo, Vanessa Gonçalves, Karine Rodrigues, and Lavinya Andrade – coordinated the work carried out together with a group of 14 other journalists hired specifically for ICM 2018, including Brazilians and foreigners.

Last year, IMPA won two categories of the Jatobá Award with the work "IMPA shows how mathematics is fun and transforms lives ": Press Relations/Media Relations and Integrated Communication, which includes press relations and other services and platforms, such as website and social networks , and Internal Communication.